{Free eBook} Sweat Equity: Inside the New Economy of Mind and Body (Audio Download): Amazon.co.uk: Jason Kelly, Eric Jason Martin, Audible Studios: Audible AudiobooksAuthor Jason Kelly – Carcier.co

The first half of the book was an insightful read on the business models that have emerged in the health lifestyle industry, including some well structured discussion on how these businesses fulfill the social community needs of secular millenials Gen Y The second half of the book dragged on too long for me, discussing the author s personal passion of marathons. Sweat Equity is an illuminating tour through the burgeoning and diversifying world of fitness and the private equity driving it If you are interested in either of these subjects, you will receive an instructive account certainly worth the read If you happen to be interested in both subjects, the book is hard to put down Except of course to go log a few miles or hit the gym, which you will inevitably feel compelled to do Kelly sprinkles personal anecdotes throughout the book along with entertaining interviews of the major players making it all happen It s a highly enjoyable and smooth read I recommend it. great book for those passionate by sport I am reading the kindle version and listening to the audible when I go for a run I really enjoy the audio version The prose seems suitable for audio and the narrator has a pleasant speaking voice.The story is very interesting, tracking the fitness trend as it relates to the financial industry The author touches on trends in fitness and how it affects other products clothing, food, events e.g., marathons , charities, etc He also discusses the behavioral trend a high percentage of ceo s execs are into distance competition and how this affects their investment choices and how that group has traded cigars and steaks for the Ironman competition.I m pretty sure it s the only book of its kind. Recipient of this gift likes it Interesting trend on new social norms and keeping healthy. Recently on a leisurely 10k, I spotted a runner in grey, baggy sweatpants, reminding me of the sports gear of my youth I was reflecting on the contrast between this man and my Lycra clad friends who gather several times weekly for group runs, bike rides, and triathlon training It seems like many of my on and offline conversations with friends over the week were about races and training, where in my youth, one exercised in gym class Now, it s a lifestyle.The next day, I started reading Sweat Equity I could not put Jason Kelly s book down He uncovers the evolution of the fitness industry with a behind the scenes look at the money men and women who are in part propelling the business of personal fitness its locations, events and accessories Kelly is a gifted storyteller who links the personal passions of his interview subjects with a new third place where fitness and leisure dwell and thrive He makes the sometimes perplexing business of private equity understandable for the lay person without condescending or compromising the substance.Whether you re a Color Runner, Ironman or Tough Mudder, you ll enjoy this well executed examination of the business of fitness. Great book for those in the industry, use the industry, that is exercise or want to learn about the business side of the industry Learn why some exercise clubs studios make it an other do not. Go inside the trend that spawned a multi billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who s driving it, who s paying for it, and who s profiting Bloomberg s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people led by the most affluent are becoming increasingly obsessed with looking and feeling better Through in depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful In a modern world filled with anxiety, pressure, and competition, people are spending time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits Even as obesity rates hit an all time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them Through conversations with businesspeople, many driven by their own fitness obsessions, and first hand accounts of the sports themselves, Kelly delves into how the movement is taking shape Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business s target demographics Learn how distance running once a fringe hobby became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness, and how fast growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with and of us, as sports once considered extreme become mainstream As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide